Super Bowl 50 has come and gone (way to go Broncos!). And in its wake are 12 solitary movie trailers looking to bolster their audiences by appealing to football fans across North America! In case you missed them, here are all of the film related trailers dropped at last night’s event!
Being one of the few remaining television events that can demand such a massive audience (Super Bowl 49 was the most watched program in television history), myriad advertisers jump at the chance to market their products during the big game. Some of the most anticipated trailers to come out of the Super Bowl belong to those of upcoming blockbuster films looking to gain an even stronger foothold in their given demographic.
While this year saw a few less trailers than the last, the quality of them can’t be denied (and coming in at $5 Million for a 30-second spot, that makes sense). Everything from the first look at the new Bourne film to yet another great peek at Captain America: Civil War, there is something here for everyone.
And without further adieu, here are all of the film trailers from Super Bowl 50!
The Secret Life of Pets
Release Date: July 8th, 2016
Appealing to all of the families watching the game, Illumination Studios’ follow up to Minions looks to capture their trademarked adorable humour yet again. Being the only animated offering here, it is sure to stick out in people’s minds and provides a nice change of pace from the abundant superhero and explosion oriented promos (not that there’s anything wrong with that).
Release Date: July 29th, 2016
Providing our first look at the long anticipated Bourne follow-up, as well as finally giving us an official title, the Jason Bourne trailer paints an atmospheric picture of what audiences can expect from the Matt Damon actioner as well as avoiding any unnecessary spoilers. The return to the gritty world of secret agents is bound to be a good one and if the trailer is any indication, Matt Damon is ready to kick some ass (he doesn’t look all that pleased about the last Bourne film).
Teenage Mutant Ninja Turtles: Out of the Shadows
Release Date: June 3rd, 2016
The major issue with the last Teenage Mutant Ninja Turtles film was it’s lack on consistency. The tone was all over the place making for a patchy viewing experience. Nonetheless, it still had it’s moments (enough to make around half a billion dollars). Out of the Shadows seems to solve the tonal issue by going balls to the wall crazy. Bebop and Rocksteady are heavily featured, as well as our first (sort of) look at fan favorite alien nemesis, Krang!
Alice Through the Looking Glass
Release Date: May 28th, 2016
Opting to give fans a look at the world of Through the Looking Glass as opposed to any actual plot points, the teaser cuts together bits and pieces of previously viewed footage while offering little in terms of new information.
The first live-action take on Alice in Wonderland was a massive commercial success but faltered when it came to the critics. But one thing remains consistent, the film certainly looks fantastic. Now to see if the improvements make their way beyond the imagery.
Eddie the Eagle
Release Date: Februaryy 26th, 2016
Being the only actual sports related teaser of the bunch, Eddie the Eagle is sure to end up getting the most out of showing up at the Super Bowl. The below teaser features quick quotes from a number of real life football stars talking about how inspirational the film is going to be. There isn’t much in terms of new footage but it certainly plays up the feel-good nature of the movie.
Gods of Egypt
Release Date: February 26th, 2016
Largely avoiding the “Transformers in Egypt” vibe of trailers past, the below teaser offers plenty of looks at the unique creatures of the film as well as emphasizing the character drama between leads Gerard Butler and Nikolaj Coster-Waldau.
Clocking in at a full minute, the studio is clearly going all in for Gods of Egypt, let’s see if the marketing push pays off come February 26th.
Independence Day: Resurgence
Release Date: June 24th, 2016
Massive explosions, crazy space battles and people fleeing from the chaos. It certainly looks like an Independence Day follow-up. Outside of the bombast and spectacle, Resurgence seems unsurprisingly generic. Hopefully the final film will prove me wrong, but even the nostalgia factor is failing to hit me in the feels the way it does with other films featured at the Super Bowl (namely, Out of the Shadows).
That being said, I’m probably in the minority. The effects look great and fans of the original are sure to get a kick out of this new one.
The Jungle Book
Release Date: April 15th, 2016
Granting audiences their first chance to hear the incredibly life-like creatures talk for the very first time, the latest trailer for The Jungle Book ramps up the intensity and continues to impress. While it is a bit jarring to hear human voices escape form the mouths of these realistic animals, the talent behind the fur (or scales) more than makes up for that momentary disillusionment.
And holy crap I can’t wait to see Christopher Walken’s King Louie at full scale!
Release Date: May 27th, 2016
Aside from the fact that Apocalypse shows up and destroys everything, little is actually known about the plot of the film. This latest teaser does little to remedy that. Instead, it shows a number of quick shots featuring key characters striking awesome poses. Apocalypse has clearly adopted his classic look, a major improvement from his Ivan Ooze get-up, and the effects are clearly a step up from priot installments.
How it will fare against the likes of Batman V Superman or Civil War remains to be seen, but from all of the promotion, Apocalypse looks like something to get excited about!
10 Cloverfield Lane
Release Date: March 11th, 2016
Shedding a tiny bit more light on the mystery that is 10 Cloverfield Lane, the latest trailer once again brings us back into John Goodman’s bunker. While it seems that Winstead’s character was saved by Goodman after a brutal accident, the true nature of Goodman’s samaritan is still shrouded secrecy.
We get confirmation that the events of the film will indeed travel beyond the bunker, but specifics on the “something” are still up in the air. Regardless, I’ll be first in line to find out!
Release Date: February 12th, 2016
And the marketing phenomenon that is Deadpool continues to thrive. Displaying the unique brand of humor that has graced every Deadpool promotion thus far, the Super Bowl trailer pokes fun at the sport while showing off some superhero action.
While it would have been nice to see Ryan Reynold’s dress up in costume to serve chimichangas out of a food truck, this works just fine.
Captain America: Civil War
Release Date: May 6th, 2016
Sure to be one of the years biggest hits, the new Captain America: Civil War trailer carries forth the weighted feeling of the first teaser from a few months ago. Providing our first full look at each team (sans Spider-man), the stakes are high, the action is intense and the emotional gravity has never been heavier. Only one question remains: what side are you on?
We also got a quirky new Marvel infused Coca-Cola ad. Featuring the Hulk and Ant-man in an epic chase over a mini-coke, the short commerical is a ton of fun! Take a look.
And there you have it! All of the film related trailers dropped during the Super Bowl in one convenient location! Which was your favorite? Looking forward to a film you hadn’t had on your radar previously? Let me know in the comments below and don’t forget to check back in to OTL News for all the latest!